Pragmatic Play brings Smart Studio blackjack and roulette to Rank Group

On 3 November 2026, Pragmatic Play announced an expansion of its content relationship with Rank Group through the rollout of Smart Studio live casino tables. The named game formats are Blackjack, Roulette, Auto Roulette and Auto Speed Roulette. This is a live casino content rollout, rather than the launch of a new online gambling operator.

Rank Group director of content Tom Orton described the product's flexibility as a reason for adopting it. Pragmatic Play public relations director Sharon McHugh said the extension follows the two companies' existing content relationship, which recently included an exclusive Mecca Big Bass Double Dab release for Rank's Mecca Bingo brand.

Smart Studio uses green-screen technology to vary the visual environment around live casino tables. According to Pragmatic Play's technical description, an operator can customise the background, table appearance, podium branding and certain promotional elements. The platform also offers pre-recorded voice-over options for announcements in different languages.

One practical distinction is that multiple operators can present their own branded versions of a live table without each building an entirely separate physical studio. Pragmatic Play describes this as a way to reduce setup time and infrastructure costs. That is a supplier product claim, not a disclosed cost saving achieved by Rank Group.

Automation in the names Auto Roulette and Auto Speed Roulette refers to specific roulette formats. The announcement does not suggest that the entire collection is automated: a conventional live Blackjack table is also part of the new offer.

The announcement identifies the four game formats but does not say that every Rank Group brand offers each table, or establish the exact operator pages and jurisdictions where players can access them.

That distinction matters because a supplier-level rollout does not establish availability for a particular player. Casino catalogues, local licensing and operator-specific launch schedules can differ. Readers should check the relevant Rank-operated casino directly for the currently offered game catalogue.

The two companies have not disclosed contract value, the number of tables available per operator brand, or performance results from the rollout. It is therefore too early to claim a measured increase in player retention, revenue or live casino engagement.